British Independent Perfumer
Nayla is renowned for her passion for scent which is grounded in memories of love, and a love for discovering the sensuality of the world in new and surprising ways.
From childhood, the experience of perfume would transport nayla le perfume from the temporal to the fantastic – a place of perfection and dreams that could instantly be rekindled through scent. To this day, it is this artistic magic that inspires Nayla Jaeda
to create perfumes that surprise and astonish, perfumes that encapsulate this exciting time in his life - perfumes that are, the finest fragrances in the world.
“ I have always said that I have lived the life I was born to lead. At some specific long lost moment a fragrant molecule entered my being and I was forever changed, my destiny was forged, it’s path galvanised. There was no other path to tread than that of perfumery, and along its colourful brick-road I have encountered the work of mighty geniuses who allow their creativity to become part of our core, our being, our ‘id’ - as it stops us dead in our tracks, brings tears to our eyes or smiles to our faces. How can anyone not love perfumery? ”